BRAND VALUE
A premium that adds to a brand from prospective buyers who are willing to pay extra for it. Brand value enhances the significance of the product and makes it a preferred choice compared to other options. The brand should be easily recognisable. It’s like the additional money a customer is willing to pay to buy designer clothing. Few companies, despite their smaller share in the market, are better known in comparison to their counterparts with a larger stake.
DELIVERY RATINGS
Past performance and capacity to deliver products in future; some realty groups have been operating for more than 3-4 decades and have mixed performance records, whereas new players have only one or two completed products, or some of them have yet to perform. The ability of the company to adopt an appropriate mechanism to undertake production/construction work and complete it in a reasonable time is the criteria.
INVESTMENT-FRIENDLY
Companies are rated on their ability to conceive investment-friendly products. Some new players imagined exceptionally investors-friendly products and have given their buyers and investors huge profits. Investor-friendly companies draft a policy and act to accommodate investors to book their profits, whereas some companies create hurdles and try to share investors’ profits by imposing different conditions.
QUALITY RATINGS
Quality is not about designing high-end products; the quality process is integrated into the development of the product and is customer focused. The crucial aim is customer satisfaction by providing the highest quality of service—the approach in the direction of finding and using; appropriate, cost-effective techniques.
DESIGN RATINGS
Designing is a crucial part of a product; it connects us with the past and represents a great legacy for the future.
CUSTOMER-FRIENDLY
In groups that keep one eye on profit and another on how best to serve their customers, Customer-Friendly Companies understand that part of their market share and business promotion is listening to customers and acting upon their needs.
AFTER-SALE
After-sales support encompasses a wide selection of services that cater to customers. It should be designed to assist a customer from the sale and afterwards, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.
GROWTH POTENTIAL
Potential growth is the company’s estimated growth (in %) on parameters like sales, promotion, marketing efforts and others.
CORPORATE IMAGE
A corporate image is the general public’s perception of a particular business. It is a generally accepted image of what a company stands for. The company does not solely create a corporation’s image. Other contributors to a company’s image could include news media, journalists, NGOs etc. it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral.
MARKET LEADERSHIP
Broadly speaking, a market leader can shape how a market evolves and behaves and uses that power to its advantage. Most businesses depend on local factors for their demand and supply; few smaller players have done a remarkable job creating a specific market segment. In other words, market leadership is the position of a company with the influential market position or highest profitability in a specific market.