Prepare the evidence
Match records to the legal entity, business activity and reporting period. Company claims alone do not verify performance.
Free business health self-checkKnow Your Business.
Know Your Business.
Plan Your Next Step.
Seven questions. A clear snapshot. Practical steps to improve.
Start Your Free Self-Check ↓Clarity before recognition.
Explore your strengths and gaps across sales, delivery, cash flow, service and business records.
No account or payment requiredAbout 3 minutes · 30 business categories
Your next step starts here.
Your answers stay in this browser page. Download a copy before leaving. This self-check issues no verified stars or certificate.
What happens after a self-check?
Evidence. Review. Trust.
The verified rating service is in a supervised pilot. Public verified ratings and certificates are not being issued through this tool.
Independent review
A reviewer must check source relevance, critical failures, conflicts and contradictory evidence. Missing evidence stays unknown.
Calibrate before launch
Real-business pilot results, reviewer agreement and approval controls must be validated before verified stars or certificates are released.
Buying a report, event package or sponsorship cannot change a score or secure a rating. Future approved rating certificates are intended to be free; paid detailed research is a separate service.
How the self-check works
Five scored areas have equal weight. A snapshot is the average of the answered scored areas, shown only after at least three are answered. Stage and growth goals provide context. Pre-launch sales and delivery are excluded from applicable coverage; a pre-launch snapshot measures readiness rather than trading performance. This draft model has not been empirically calibrated across sectors.
The evidence-review pilot uses identity 15%, customer terms 20%, support 15%, operations 20% and sector outcomes 30%. No failed criterion, identity uncertainty, missing criterion or unresolved contradiction can be compensated by good scores elsewhere. No real-case result is approved automatically.
This is not a credit rating, regulatory approval, legal due-diligence opinion or guarantee of business performance, funding or investment returns.
Ask about evidence review
Ready for a closer look?
Ask the team about the supervised pilot, evidence requirements or an optional detailed business report. Sending an enquiry does not start or approve a rating.
The business rating initiative is supported by WCC Management UK Limited. General correspondence is handled by the Observer Dawn team.