Free Business Assessment
A Clearer Picture. A Stronger Business.
Understand your business, identify gaps and plan your next steps.
Six Perspectives.
One Way Forward.
A complete view of the practices behind your business.
Understand Where You Stand.
A private self-check across six areas, tailored to your category and business stage.
How scoring works · Questions and points
The self-check scores each answer at 0, 50 or 100. “Not sure” and private answers stay unscored, reducing answer coverage. Each question’s points are weighted by its area. The overall score is the weighted average of scored answers. It requires 70% weighted coverage and a scored answer in at least five of the six areas.
Choose a category, stage and team size in Business Profile to see the questions, answer points and area weights for your assessment.
Save or resume a private draft
Nothing is saved on this device unless you choose Save. Drafts can be resumed for 7 days; use Remove saved draft to delete the saved copy. Anyone using this browser may be able to open it. Saving or importing a draft does not send it to Aawardz.
Save draft fileBuilt For Clarity.
Designed For Progress.
Inspired by established approaches to organisational improvement, with an Aawardz pilot methodology.
What does the score measure?
It describes the practices you declare across six areas. Each response has an explicit 0, 50 or 100 score. Category and stage determine a published pilot weight profile. A summary requires at least 70% weighted answer coverage and a scored answer in at least five of the six areas. Missing, private and unknown answers receive no score. The range shows mathematical bounds for missing answers, not statistical confidence.
How does evidence affect the result?
Evidence readiness is reported separately. Saying you have a record, or independent evidence, does not verify it and adds no points. Critical issues are flagged even when other answers are strong. A self-check does not establish identity, legal compliance or a verified rating.
Is this an industry benchmark or certification?
No representative peer dataset has been validated. The model and its thresholds are proposed Aawardz pilot choices, not externally certified or empirically calibrated. They do not reproduce EFQM, Baldrige, B Lab, BDC or Trustpilot scoring. There is no affiliation or endorsement.
What happens after this assessment?
The result shows a provisional rating and a short explanation. Eligible applicants can send it to Aawardz for review on the final step. Only an approved certificate with publication consent appears in the directory.
Ask about supervised review ↗How are evidence-based star ratings calculated?
The assessor scores each of the five criteria at 0, 50 or 100 based on supporting evidence. The weighted scores are added to calculate the total out of 100.
- Business identity 15%
- Customer terms 20%
- Customer support 15%
- Operating controls 20%
- Sector outcomes 30%
Score bands used by the pilot
- 5 stars · 85 to 100 points
- 4 stars · 70 to below 85 points
- 3 stars · 55 to below 70 points
- 2 stars · 40 to below 55 points
- 1 star · 0 to below 40 points
A band is held if identity is uncertain, a criterion fails or lacks evidence, or a contradiction remains unresolved. Pre-launch businesses are assessed for readiness. A verified rating requires independent approval and release checks.
Turn A Better Understanding
Into A Better Next Move.
Explore your strengths. Work on the gaps. Prepare for a review.
Assessment help · Send an enquiry on the Contact page or email support@aawardz.com.
The business rating initiative is supported by WCC Management UK Limited. General correspondence is handled by the Observer Dawn team.